One of the enduring challenges for Brazilian higher education in public is the need to communicate to the public that money directed towards higher education and science is not expenditure; it is investment. Every real spent on public higher education pays off multiple times over for the economy. This is something that has been highlighted by The Russell Group’s financial impact report.
Using a similar methodology, this article by Prof. Dagoberto Alves de Almeida, rector of the Universidade Federal de Itajubá is an excellent example of the type of initiative that Brazilian institutions should incorporate into their communications. Initiatives such as this help decisionmakers to defend universities, and communicate the value of higher education to the public who finance it.
Read the full report from UNIFEI (portuguese)